How to do digital marketing content in 2024?
Digital marketing content in 2024 should be a strategy aimed at attracting, engaging, and retaining an audience by producing and sharing relevant articles, videos, podcasts, and other media. This approach helps establish expertise, raise brand awareness, and ensure that your business stays top of mind when the audience is ready to make a purchase.
Content marketing involves creating and sharing valuable content such as blogs, newsletters, white papers, social media posts, emails, and videos with existing and potential customers. When executed effectively, this content demonstrates expertise and shows that a company prioritizes its customers.
Consistently using content marketing helps build and maintain relationships with both potential and current customers. When your audience sees your company as a partner invested in their success and as a valuable source of advice and guidance, they are more likely to choose your business when they are ready to make a purchase.
Why is digital marketing content important for your business?
Content marketing is a proven and effective tactic, providing a competitive advantage. Let's check out the data on it.
Businesses that have blogs receive 67% more leads compared to those without blogs.
67% of business-to-business (B2B) marketers report that B2B content marketing enhances engagement and increases the number of leads they generate.
88% of individuals attribute branded videos to convincing them to purchase a product or service.
Businesses can benefit in numerous ways from content marketing. A well-executed content marketing strategy has the potential to:
Enhance your online presence. A content strategy can play a crucial role in drawing in a larger audience and driving more traffic to your website. This is particularly significant as individuals are continuously seeking solutions to their problems. By providing educational and insightful content on subjects that pique their interest, you can effectively boost your online visibility across your website and social media platforms.
Boost lead generation. By leveraging content marketing to attract visitors, you can enhance lead generation. Educating customers fosters trust and enhances their confidence in making purchases from your company, enabling you to generate more leads and establish connections with prospective buyers.
Enhance loyalty. Loyalty plays a crucial role in marketing and business as it leads to increased repeat purchases by customers. Providing informative content can assist consumers in developing trust in your brand and recognizing you as an industry authority.
Enhance credibility. Creating content is crucial for enhancing credibility and establishing yourself as a leading figure in your field. Content not only aids in fostering trust but also positions your brand as the foremost authority on a specific subject.
What benefits does Studio KHBS offer to your business in content marketing?
We strategize your business content marketing to draw in leads, present a compelling argument for your product or service when potential customers are in the research phase, and finalize sales.
For optimal utilization, it is essential to provide the appropriate content at every phase of the sales journey—starting from building awareness to fostering consideration and ultimately leading to a purchase. If this seems complex, fear not: Adopting this content strategy streamlines the entire process.
Learn how businesses in 2024 utilize content marketing at every phase of the sales process to captivate and convert customers.
→ Awareness Stage
In the first stage of sales - focus on addressing your audience's concerns. Provide educational how-to advice. Save selling for later stages.
Articles, blog posts, e-books, videos, and newsletters are the most suitable content for this phase.
Examples:
The coffee house has written a blog post about planning a menu for Christmas morning.
One of the activities of a mutual funds company involves producing a brief video discussing "3 Ways to Select the Appropriate Mutual Fund to Achieve Your Financial Objectives."
“Fundamentals of Experimental Engineering” is an e-book that was developed by an engineering company.
→ Consideration Stage
During the consideration stage, content should provide a mix of informative content and promotional material. It should inform the reader about the key features or functionalities to consider and how these features can meet their requirements. Naturally, your content should be aligned with the offerings of your business.
For this phase, the most suitable content comprises case studies, instructional articles, video tutorials, as well as checklists or worksheets.
Examples:
A retail company offering women's clothing has compiled a list called "8 Outfits for Your Everyday Casuals," which describes the characteristics of the latest items in their collection that customers may anticipate purchasing in the near future.
An architectural firm produces case studies on "Common Mistakes People Often Make When Hiring an Architect."
→ Closing Stage
Content marketing is crucial when a potential customer is nearing a purchase decision. During this phase, you should emphasize sales while highlighting the reasons why your brand is the preferred option, rather than solely showcasing the excellence of your products or services.
The main focus of your message should be on showcasing your expertise, knowledge, and the unique advantages of your products or services.
Recommended content for this phase: case studies, user-generated content, buyer’s guide, product video, research report
Examples:
A research report by a business consulting firm demonstrates that companies that participate in strategic planning, external assessments, and other services tailored to their specific offerings, tend to achieve greater growth.
To demonstrate its diverse expertise, a website design agency produces brief videos highlighting the range of its work in various industries.
Work with Studio KHBS and start your journey in content marketing :